Identifying The Right Users For Feedback

Who can best help you refine your product? None other than your loyal users. As your trusted “Manchester PR agency”, Hivemind Creative Marketing focuses on engaging users who have a deep understanding of your product. Regular and loyal users are not just users; they are your product’s evangelists.

Their interactions can be categorised within the Product-Led Growth Flywheel, which consists of 5 sequential user segments: Strangers, Explorers, Beginners, Regulars, and Champions. It’s the users in the ‘Expand’ and ‘Advocate’ stages that provide the most valuable insights, and as a top-tier “Manchester marketing agency”, we understand this.

Gathering Actionable In-App Feedback

At Hivemind Creative Marketing, we believe in using effective tools to gain insights. These include in-app questionnaires, customer feedback forms, and surveys, including NPS surveys. However, timing and delivery are as crucial as the tools themselves. An ill-timed request can cost you credibility and, worst of all, valuable insights.

To ensure that you’re on the right track, our “Manchester PR agency” recommends the following best practices for gathering in-app feedback:

  • Know When Not to Ask for Feedback: Consider the user’s journey before soliciting feedback. Not all moments are right.
  • Estimate Time Requirement: Inform users how long the survey will take. Respect their time.
  • Progress Indicator: Include a progress bar for longer surveys. Keep users informed.
  • Brevity: Keep the surveys short and focused on the most critical questions. Less is more.
  • Design Details Matter: Pay attention to the design elements of your feedback tools. Make it appealing.
  • Minimise Mandatory Fields: Give users the option to decide what information they want to share. Empower them.
  • Avoid Redundancy: Don’t ask for information you already have. It’s frustrating.
  • Mobile-Friendly: Ensure your feedback tools are optimised for mobile devices. Meet them where they are.
  • Assure Action on Feedback: Make it clear that the feedback provided will be acted upon. Show your commitment.
  • Offer an Incentive: Optionally, offering an incentive can improve the quality of feedback. A little encouragement goes a long way.

Recommended Tools for In-App User Feedback

As a “Manchester marketing agency” with years of experience, we suggest some notable tools for collecting customer feedback. For surveys, tools like SurveyMonkey, Typeform, and Jotform come highly recommended. For in-app messaging, Appcues is an excellent tool. Mobile push notification tools such as Twilio and Pushwoosh are also great for collecting feedback via mobile apps.

Engage a Social Media Agency

Don’t forget the power of social media. Engaging a team of “social media marketers” can help tap into the vast pool of customer insights available on platforms like Facebook, Twitter, and Instagram. It’s an overlooked but highly effective strategy.

Conclusion: Ready to Hear What Your Users Have To Say?

Our “Manchester PR agency”, “Manchester marketing agency”, and team of “social media marketers” at Hivemind Creative Marketing are eager to assist you in integrating these invaluable tools into your product strategy. We’re ready to serve product companies committed to growth in Cheshire, Manchester, and beyond.

Listening to your users helps improve your product and cultivates a loyal customer base. When customers feel heard and valued, they stick around, fuelling your growth.

Are you ready to take the plunge and elevate your product to the next level with actionable customer insights? Trust the experts at Hivemind Creative Marketing to guide you through this process. After all, constant evolution isn’t just a strategy; it’s a way of life in today’s fast-paced market. Let’s make your product journey an exciting one, filled with growth and success. Contact us today.