COP28: Andrey Melnichenko Foundation - A Green Social and Content Milestone

Communications Focus: Social Media and Content Production

 

Brief Overview: During COP28, the Andrey Melnichenko Foundation provided extensive pre-event, live event, and post-event social media coverage, which included VFX, video documentaries, and edutainment content, achieving significant engagement and content sharing by various entities.

Key Achievements Summary:

  • Over 400 social media posts created, including 100 videos within a month
  • Content deliverables overachieved by 40%
  • Content was re-shared by government, semi-government, and private sectors
  • Successful execution of targeted content strategy with considerable reach and impact