Chestertons MENA
Hivemind Creative Marketing has executed a highly successful PR strategy for Chestertons, targeting the global real estate market, with a particular focus on regions such as the United Arab Emirates, Egypt, Singapore, and more.
Despite operating on a minimal budget, our approach strategically combined targeted media, organic features, pitching, and international newswires.
The key element of our approach involved creating thought leadership platforms that indirectly marketed Chestertons’ various offerings, including off-plan properties, holiday rentals, and secondary market messaging campaigns.
Despite operating on a minimal budget, our approach strategically combined targeted media, organic features, pitching, and international newswires.
The key element of our approach involved creating thought leadership platforms that indirectly marketed Chestertons’ various offerings, including off-plan properties, holiday rentals, and secondary market messaging campaigns.
Achievements:
- Secured global exposure through centralized messaging, thereby enhancing Chestertons' brand presence worldwide.
- Successfully formulated a comprehensive strategy and messaging framework where none previously existed in the region.
- Achieved featured stories about Chestertons in renowned publications such as Khaleej Times, CNBC, The National, and Construction Week, thus expanding the company's visibility and success in the global market.
- Enhanced Chestertons' reputation as a thought leader in providing valuable data and insights within the real estate industry.
Our campaign for Chestertons MENA not only amplified the brand’s global presence but also positioned it as a thought leader in the real estate industry, illustrating the power of indirect selling in achieving widespread market influence and engagement.
